DTH India Info

Dish TV, the leading DTH service provider in India is planning to increase their business with more customers, Dish TV fixed a target of March 2009. Dish TV planning to add more subscribers more than five million very soon through their marketing methods.

Recently, Dish TV launched the Home Free Package which costs only Rs 100 providing more channels. Currently, Dish TV holds three million customers so far that a huge market base in India. It is measured that the Dish TV holds about seven percentage of the total Indian DTH subscribers. As the Indian DTH Industry is growing very fast more than 100 % rate, Dish TV aims to reach more subscribers soon.

Dish TV recently released the Active Astro Interactive service which provides astrological information's, horoscope information, daily tips etc. We can say Dish TV's growth rate is comparative high in India. Also, other DTH service provides like Tata Sky, BIG TV and Sun Direct are also growing faster in India and hence the competition in Indian DTH industry is high.

The regional head of Dish TV Orissa told like "orissa's growth the rate is 15,000 per month and the Dish TV's market share has been about 80 percentage".