DishTV DTH Targets More Customers In India

Dish TV, the leading DTH service provider in India is planning to increase their business with more customers, Dish TV fixed a target of March 2009. Dish TV planning to add more subscribers more than five million very soon through their marketing methods.

Recently, Dish TV launched the Home Free Package which costs only Rs 100 providing more channels. Currently, Dish TV holds three million customers so far that a huge market base in India. It is measured that the Dish TV holds about seven percentage of the total Indian DTH subscribers. As the Indian DTH Industry is growing very fast more than 100 % rate, Dish TV aims to reach more subscribers soon.

Dish TV recently released the Active Astro Interactive service which provides astrological information's, horoscope information, daily tips etc. We can say Dish TV's growth rate is comparative high in India. Also, other DTH service provides like Tata Sky, BIG TV and Sun Direct are also growing faster in India and hence the competition in Indian DTH industry is high.

The regional head of Dish TV Orissa told like "orissa's growth the rate is 15,000 per month and the Dish TV's market share has been about 80 percentage".

DishTV FREE Happy Home Pack

DishTV launched the Happy Home Package for only Rs. 100

New Dish TV subscribers can get this Happy Home Pack absolutely Free, they have to pay only the initial payment Rs. 1990

Happy Home Pack carries 125 TV channels for free. For a DTH gaint like Dish TV providing a package worth of Rs.100 for free would not be a problem. This is only for the new subscribers buying the Dish TV set top box (STB). Providing a package for free will help DishTV to increase their number of subscribers as the other providers like Sun Direct are giving the start up packages for FREE.

In India, providing free items are the traditional way of catching new customers, we can say the marketing tactic. Everyone of the DTH providers are trying to make more customers with free packages or gifts.

Let us see how Dish TV improves their revenue in the DTH market with this new come, Happy Home Pack for absolutely FREE. More information here, http://dishtv.in/static/happyfamilypack.asp

DISH TV Goes Mobile - Watch Live TV On The Fly

The digital TV leader provides the Mobile Dish TV, don't think you can watch the TV with your mobile phone. (That too comes in near future)

With Mobile Dish TV, you can watch your favorite TV channels in your car, bus or any transport while traveling, that is the aim this magical product. Dish TV claims don't miss your cricket while traveling. It is same like the normal Direct To Home (DTH) system but the only difference is you can watch on the fly.

How Dish TV Goes Mobile ?

The concept behind Mobile Dish TV is very simple, achieved with the help of a roof top antenna fixed on the top of your car. The antenna receives the satellite signals same like the home dish and gives the signal to the Set Top Box placed in your car through a RF cable. Now you can connect your STB output to the LCD TV in the car and you can enjoy watching the favorite channels, games, Movie on Demand and all other features of the Dish TV DTH.
You can operate the STB with your remote control.

Who Can Use Dish TV Mobile ?

This product mainly targets the high class community in India and the travel agencies (taxis, cabs, bus service etc). Even in near future this can be integrated to Rails (my guss).

Drawbacks of Going Mobile

Poor reception of signal leads to loss or glitches in the audio and video of the digital TV channels. This may occur at some places where the satellite signal is poor or it can occur due to poor weather condition while traveling on the go.

You must watch this wonderful demo on Dish TV Mobile, http://www.dishtv.in/static/tvonwheelsdemo.asp

Dish TV VGA STB - Product Cost And Dual Advantage

With VGA Set Top Box, you can connect the STB with your computer. The result is watch your TV channels on the computer, the dual advantage provided by Dish TV. Dish TV claims like double up your computer as a TV.

In near future, in India this will be a very good product that most of the peoples are willing to do everything with their personal computer. When the high end product like DTH integrates with computer for sure that going to hit the country with a revolution in digital TV technology. Okay, lets see how VGA STB is a dual advantage product.

+ Connect the Satellite Dish Feed (cable) to STB. Connect the STB A/V output to TV. - This is the normal connection

+ Connect the satellite Dish Feed (cable) to STB. Connect the STB to your Computer. - This is the second advantage. How ? The satellite signals are decoded by the STB and you can view the Audio video in your computer. The advantage is you can switch between your normal computer work and the Dish TV any time. Dish TV claims, enjoy watching either at work or at play.

Is VGA STB Costly ?

The cost of the VGA STB is defined as Rs. 4150 includes equipment, installation charges and Tax. For those who are fond of using computers for watching live TV can sure go for this wonderful product.

But it is true that you cannot get the real "TV feel" of watching your favorite movies !!!

See more info @ http://www.dishtv.in/static/vga.htm